Five Things to Consider When Choosing
an Online Stock Broker

By Stock Research Pro • October 2nd, 2009

One of the main decisions a new stock investor is faced with is choosing an online stock broker. While the low commissions, powerful research tools, and account linking provided by online brokers has made online investing easy, hidden fees complicated pricing structures, and confusing offerings can create challenges for new investors. The key to success is in choosing a broker whose services will support your own personal needs and investing style. Below, we outline some of the factors you should consider when making your choice.


Factors to Consider When Choosing an Online Stock Broker

Price: While the pricing and fees should not be the only factors for consideration, they are important. Make sure you understand the fee structure and the level of activity that may be required to qualify for the lowest commissions. Also be clear as to how fees can change depending on the type of trade being executed (eg, limit orders may involve higher commissions than market orders).

Minimum Deposit Required: How much do you need to deposit to get started? Some companies have higher balance requirements than others and some have no minimum deposit requirement at all.

Website Availability: You want to make sure you’ll be able to access the company’s website whenever you need to. Try visiting the site at various times of the day and week to make sure it is up and responsive and loads quickly.

Products: Many companies offer a selection of products that can include mutual funds, certificates of deposit (CDs), bonds, options, futures, and more. Other services might include credit cards and checking accounts. Try to anticipate how your needs might grow beyond stock investing.

Level of Service: You can become frustrated with your broker very quickly if you have to wait on hold for long periods of time to get your questions answered. You might try calling their service line before signing up to gauge their level of service.
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The above information is educational and should not be interpreted as financial advice. For advice that is specific to your circumstances, you should consult a financial or tax advisor.

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